Commentary
CX: What's Next? Brands Forced To Respond To Changing Customer Patterns
- by Ray Schultz , Columnist, October 20, 2020
COVID-19 has changed the customer experience — perhaps forever. That’s one takeaway from Customer Experience in a Post-COVID-19 World, a study from Precisely, conducted with
Corinium.
For starters, 86% of CX leaders in this study have updated their strategies because of COVID-19. With good reason: 79% report that the pandemic …
Ray Schultz is the former editor of DM News, Chief Marketer, Direct, Circulation Management and other marketing titles.
