ANA: 15% Of Digital Ad Costs Going To 'Unknown'

The Association of National Advertisers' annual Masters of Marketing Conference kicked off this morning with largely upbeat presentations by CEO Bob Liodice and Procter & Gamble Chief Brand Officer Marc Pritchard focusing on how the ad industry has responded as a "force for good" and a "force for growth" amid …

1 comment about "ANA: 15% Of Digital Ad Costs Going To 'Unknown'".
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  1. Craig Mcdaniel from Sweepstakes Today LLC, October 22, 2020 at 4:11 p.m.

    Joe, I have seen on my own account the numbers are far worse for this publisher than the 51 percent. Why?  I was making consistently in the $10,000 a month range to a high of $14,000. Now with the biggest, (G***le) alone, less than $1,500 a month. Then at the end of the month, take away 45 percent plus additional daily amount. This alone with 15 missing percent has to do with "Invalid Clicks". I run a very clean and legit website that my contents is about advertising that includes promotions enbedded. This makes me a competitor to G***le or better said, my biggest competitor is G***gle.  My point? whether you are a big Fortune like P&G or a publisher, greed wins by the party who set the rules. 

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