January 25, 2023
Study Finds 'Digital Retail Advertising' Cannibalizing More Established Ad Budgets
- by Joe Mandese @mp_joemandese, October 22, 2020
One of the big reasons driving digital's increasing share of overall ad budgets is an accelerated shift in focus toward performance advertising campaigns that drive product purchases either online via an ecommerce interface or through traffic in a physical retail location. In a new report that will be the focus …
