U.S. Ad Spending Lags GDP Heading In, Coming Out Of 2020 Recession


U.S. ad spending lagged the erosion of the U.S. economy going in and coming out of the 2020 recession, according to a MediaPost analysis of final quarterly estimates for quarterly ad spending from Standard Media Index and data from the U.S. Bureau of Economic Analysis.

While the U.S. GDP fell …

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