Total Marketing Spending Projected To Fall To Pre-2018 Levels, Ad Budgets Recede Even Faster


U.S. advertising and marketing spending will fall 7.1% this year to $494.23 billion, according to a new forecast released today by media industry economists PQ Media.

That's a steeper rate of decline than the 6.8% decline global advertising and marketing spending is projected to sustain, although most of the world's …

1 comment about "Total Marketing Spending Projected To Fall To Pre-2018 Levels, Ad Budgets Recede Even Faster".
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  1. Sanford Ashley from VC Direct, November 24, 2020 at 9:45 a.m.

    Joe Mandese this is a great article. Digital is affording more opportunites for those who embrace the space.

    Sanford Ashley
    VC Direct
    www.vcdirect.co

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