U.S. TV Ad Spending Forecast To Decline 2.8%, Better Than Originally Projected
- by Wayne Friedman , November 24, 2020
As the overall U.S. advertising market slowly recovers, TV advertising is forecast to perform better than expected for 2020 -- declining 2.8% to $75.1 billion -- virtually the same decline as for the U.S. advertising market overall.
Strong political activity has driven TV’s improvement, as well as the rescheduling of …
