Commentary
Why Social Media Thrived In 2020
- by Steve McClellan , Staff Writer @mp_mcclellan, December 16, 2020
It’s no secret that digital media has surged during the COVID-19 pandemic, while many linear outlets have faltered.
And social media in particular has thrived under lockdowns and social distancing, according to Magna’s new media forecast released last week.
As a result, social media advertising formats generated 17% more ad …
Steve McClellan is the Editor of MediaPost's Agency Daily (MAD). You can reach Steve at mcclellan@mediapost.com.
