Nielsen Gets Higher Rating, On Wall Street
- by Joe Mandese @mp_joemandese, March 4, 2021
Citing "a renewed focus on measurement" in the wake of Google's decision to abandon "identifier" tracking and ad targeting, a major equities research firm has upgraded Nielsen shares from a "market perform" to "outperform" -- a Wall Street rating it hasn't had in more than two years.
Noting that the …
