Commentary

B2B Myopia: Brands And Visitors Disagree On What Works On Websites

B2B marketers and customers can’t seem to agree on what makes a good website experience. 

For one thing, 44% of marketers value compelling brand messages and stories. But only 24% of website visitors agree, according to “What Do Website Visitors Want? It’s Not What B2B Brands Are Giving Them,” a …

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