Commentary
Brand Bonding: Most Consumers Remain Loyal During The Pandemic
- by Ray Schultz , Columnist, April 12, 2021
Email copywriters can rest easy: Customers are likely to open their messages if they are properly branded. The reason: Simple loyalty.
Almost all consumers are loyal to brands, and many will trust them with their personal data, according to What’s Next 4 Consumers, a study by GfK.
Of …
Ray Schultz is the former editor of DM News, Chief Marketer, Direct, Circulation Management and other marketing titles.
