Netflix Boasts Best Monthly Churn Rate, Disney+ Comes In Second
- by Wayne Friedman , April 14, 2021
More than other premium streamers, Netflix maintains its customer base far better than newer and upcoming major CTV premium platforms -- as well as being comparable to traditional stable pay TV providers.
Netflix's monthly “churn” rate -- the percentage of existing subscribers leaving the service -- was a low 2.5% …
Absolutely right, Wayne. The newer SVOD/AVOD services make it very easy to cancel as a way to capture newbie subs on a "no risk" basis---to the sub. But that phase will soon end and discounts will be offered for firm one- and two-year subscriptions, making it less likely for people just to sample a service , then drop out anytime they choose. At the same time this tougher stance will be a major problem for "me too" services with little new or original to offer---and there are many of them flooding the marketplace. Inevitably many will fail----or be absorbed by the biggies.