Netflix Boasts Best Monthly Churn Rate, Disney+ Comes In Second

More than other premium streamers, Netflix maintains its customer base far better than newer and upcoming major CTV premium platforms -- as well as being comparable to traditional stable pay TV providers.

Netflix's monthly “churn” rate -- the percentage of existing subscribers leaving the service -- was a low 2.5% …

1 comment about "Netflix Boasts Best Monthly Churn Rate, Disney+ Comes In Second".
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  1. Ed Papazian from Media Dynamics Inc, April 15, 2021 at 9:26 a.m.

    Absolutely right, Wayne. The newer SVOD/AVOD services make it very easy to cancel as a way to capture newbie subs on a "no risk" basis---to the sub. But that phase will soon end and discounts will be offered for firm one- and two-year subscriptions, making it less likely for people just to sample a service , then drop out anytime they choose. At the same time this tougher stance will be a major problem for "me too" services with little new or original to offer---and there are many of them flooding the marketplace. Inevitably many will fail----or be absorbed by the biggies.

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