January 25, 2023
Analysis Shows Nearly A Quarter Of Pitches Done As Integrated Media/Creative Reviews
- by Joe Mandese @mp_joemandese, April 23, 2021
Major U.S. marketers appear
to be streamlining their agency reviews, moving from an "unbundled" approach to consolidated media and creative account pitches, according to an analysis by advertising accounts research firm
Comvergence.
The analysis, which covers major U.S. account reviews over the past two years -- including 295 media and …
