Commentary
Guess What Marketers Are Searching For (You Guessed It - 'Search')
- by Michael McLaren , Op-Ed Contributor, April 29, 2021
It’s hard to imagine, but search is becoming even more important, as seen by the way intent for search-related terms has soared in recent months. Simply put, nearly every buyer journey -- whether it happens in the B2B, DTC or B2C space -- starts with search.
As the initial gateway …
