Live/Same Day Q2 Viewing Is Losing Ground
- by Wayne Friedman , May 10, 2021
Live TV viewing seems to be accelerating its recent losses, according to some Nielsen live program/same day time-shifted metrics.
Total 18-49 prime-time and kids 2-11 viewing are down 31% so far, looking at the second-quarter 2021 numbers-to-date versus a year ago, according to Bernstein Research analysis of Nielsen data.
This …
