U.S. Ad Recovery Continues To Soar, Surges 52% In April
- by Joe Mandese @mp_joemandese, May 20, 2021
In the second month to report an explicit year-over-year comparison impacted by the COVID-19 ad recession, the U.S. advertising marketplace surged 52% over April 2020, another strong indicator that the ad recovery is sustainable.
The month, however, still has not caught up with April 2019, which was the best April …
2 comments about "U.S. Ad Recovery Continues To Soar, Surges 52% In April".
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I wonder how many people read this chart as the April market this year is way higher than last year. 52% up is WAYYYY bigger than 35% down. Party like there is no tomorrow!
But hold on.
Let's say that April 2020 was 100 widgets. (The actual number doesn't matter, so that's why I chose 100).
If April 2020 was -35% then April 2019 must have been 154 widgets (100/154 = 65% ... or -35%.)
Now April 2021 was +52% on April 2020, meaning April 2021 was 152 widgets. It's NEARLY caught up to 2 years ago with the 154 widgets of 2020. Put another way, it's around 1.3% lower than two years ago.
Yep, it's a great improvement but not as much as the graph would seem to (unintentionally) impute.
@John Grono: Which is why we put a chart in below it showing April 2019-2021. And why we have the dynamic U.S. Ad Market Tracker database for anyone to click through and anayze themselves.