Commentary
Tiered Streaming Options' Strong Appeal; Prime Video's Powerful Membership Draw
- by Karlene Lukovitz @KLmarketdaily, July 30, 2021
New research indicates that offering viewers a tiered structure that provides both ad-free and with-ads options may have the broadest appeal.
For its latest Monetization of Video study, completed in June, Hub Entertainment Research surveyed 1,607 U.S. broadband consumers ages 16 to 74 who watch a minimum of one hour …
Karlene Lukovitz is editor of MediaPost's "Digital News Daily" and writes the weekly "Video Insider" and "Advanced TV Insider" columns. You can reach her at karlene@mediapost.com.
