Commentary
NextGen TV To The Rescue? Billions In New Revenue Could Come Soon To Local TV
- by Wayne Friedman , Staff Writer, December 1, 2021
The revenue truth has been around for TV stations for some time -- they cannot live and grow only from dependence on advertising (political and core) and affiliate revenues in the coming years.
NextGen TV to the rescue, according to one TV consultant forecast from BIA Advisory Services.
How about …
Wayne Friedman is West Coast Editor of MediaPost. You can reach Wayne at wayne@mediapost.com.
