Commentary
TV Providers, As Well As Streamers, Hit New Levels Of Customer Satisfaction In 2021
- by Karlene Lukovitz @KLmarketdaily, January 14, 2022
While products and services overall have yet to fully regain their pre-pandemic customer satisfaction levels, television/internet providers, as well as streaming media, were among just three categories to actually exceed their 2019 levels in 2021.
That’s according to The Qualtrics XM Institute, a resource for experience management (XM) professionals, which …
Karlene Lukovitz is editor of MediaPost's "Digital News Daily" and writes the weekly "Video Insider" and "Advanced TV Insider" columns. You can reach her at karlene@mediapost.com.
