Commentary
35% Of CTV Ad Buyers Plan To Increase Upfront Commitments
- by Karlene Lukovitz @KLmarketdaily, April 29, 2022
A new survey by Advertiser Perceptions and The Trade Desk confirms that advertisers are planning to increase their connected TV (CTV) commitments during this year’s upfronts — in part in anticipation of high demand and higher prices in the scatter market.
The results are based on responses from 150 supervisor-and-above-level …
Karlene Lukovitz is editor of MediaPost's "Digital News Daily" and writes the weekly "Video Insider" and "Advanced TV Insider" columns. You can reach her at karlene@mediapost.com.
