Commentary
Pssst - Brands Are Quietly Eying Creative Agencies, Global Business Services
- by Michael McLaren , Op-Ed Contributor, May 20, 2022
Ad industry take heed: The market is sending disruptive intent signals for creative agencies.
Meanwhile, big brands also are researching "global business services" in big numbers, suggesting some big changes may be imminent. Data from Bombora Company Surge reveals that both brands and agencies are conducting in-depth research on these …
The number one thing I see brands need to get back to fun and excitement in their advertising. Advertising has gotten way to political and the focus needs to get back on the value and benefits of the product.