Commentary
Inflation Has Households Rethinking Streaming Subscriptions: Study
- by Adam Buckman , Featured Columnist, July 22, 2022
In the current climate for subscription streaming services, inflation is driving cancellations while at the same time, quality content is driving retention.
Those are two of the takeaways from a recent study on how the easing of the pandemic, along with economic and life-style trends, are impacting the streaming business. …
