TV, AVOD Ad-Spending Growth To Slow To 4.3% This Year
- by Wayne Friedman , September 6, 2022
Growth for this year’s traditional TV and advertising video-on-demand (AVOD) ad revenue is projected to be up just 4.3% to $84.2 billion, according to MoffettNathanson Research -- down from an early estimate of 6.5%.
This is largely attributable to the softer results of AVOD services including Hulu, Roku, Pluto, and …
