Commentary
GroupM: Fastest-Growing Digital Ad Channel Is Retail Media
- by Richard Whitman , Columnist, September 20, 2022
GroupM’s latest ecommerce report predicts that retail media globally and in the U.S. will be the fastest growing digital ad channels over the next five years.
Global media retail revenue totaled $88 billion last year and is expected to reach $101 billion this year. According to the GroupM assessment, that …
