Commentary
Advice, Trend Stats To Maximize Ecommerce App Holiday Sales
- by Karlene Lukovitz @KLmarketdaily, October 20, 2022
While planning and executing holiday marketing strategies generally takes more than six months, mobile marketers need to stay agile to adjust promotion strategies and adapt to trends and unforeseen events week-by-week — sometimes even minute-by-minute, stresses Natalie Portier, regional vice president Americas for mobile marketing analytics company Adjust.
For instance, …
Karlene Lukovitz is editor of MediaPost's "Digital News Daily" and writes the weekly "Video Insider" and "Advanced TV Insider" columns. You can reach her at karlene@mediapost.com.
