Study Shows Why "Hybrid" VOD Services Are The Model Of The Future
- by Karlene Lukovitz @KLmarketdaily, December 12, 2022
Superior retention is a major reason that “hybrid” video-on-demand (HVOD) services — the new acronym for streaming apps that offer both ad-free subscription-based/SVOD and ad-supported/AVOD tiers — will be the dominant business model going forward, confirms a new analysis based on ACR data from 45 million opted-in U.S. Samsung TV …
