Social Shopping Roadblocks: What's Holding U.S. Consumers Back?
- by Sarah Mahoney @mahoney_sarah, May 19, 2023
Petco is among many brands leaning into social commerce
Social commerce, well accepted by consumers worldwide, still feels a little risky to U.S. consumers.
A new study from Mintel finds that while 47% of the online shoppers it recently surveyed have made at least one purchase through social media, there …
