CTV Hits New Monthly Record Ad Spend Of $1B In June
- by Wayne Friedman , August 17, 2023
Connected TV advertising hit a new record for a one-month period for June of $1 billion in advertising spend, according to Vivvix, an ad-research company formerly known as Kantar.
Growth categories include household supplies and beverages, which grew by more than 300% on a year-over-year basis on CTV.
These results …
