Marketing Daily Issues for July 2010
Marketing Daily - Friday, July 16, 2010
Coke Capitalizes On Social Media Buzz
Audi Focuses On Making Premium Leap
As BP 'Fix' Looms, Mistrust Still Growing
Corporate Blogging: 8 Tips to Consider
Who Owns A Deep Fryer?
Diageo N.A. Creates New Senior Positions
Study: Drug Ads Educate, Inform
Survey: Food, Beverage Execs Cautiously Optimistic
Monopoly Celebrates Birthday By Giving Away The Bank
Marketing Daily - Thursday, July 15, 2010
Who Eats Right?
GM Says Volt Is Good-To-Go
Survey: Krispy 'Cremes' Competitors
Convergence: What Will Win?
Macy's, Penney Unleash Epic Back-To-School Efforts
P&G, Kraft, Target Partner For Feeding America
Verizon To Begin Offering Droid X
BFGoodrich New Work Features Animal Metaphors
Don Francisco's Coffee Launches Super-Premium Line
Chase, IHG Intro New Credit Card
Legacy Campaign Includes Social Media
Starbucks Tops 10 Million Facebook Fans
Marketing Daily - Wednesday, July 14, 2010
The PR Industry: An Economic Bellwether?
Who Is Likely To Change Jobs?
Deloitte Study: Consumers Love Spending Less
Chevrolet Launches iPhone App
Borders To Sell Off Paperchase
Top Execs Dish About Social Media Strategies
Pampers Partners With Abbott For Web Series
Red Mango Expands Smoothie Flavors
Mobile Banking Rising, But Not 'Game Changer'
Activision Hires Deutsch's Hirshberg
Range Rover, Suzuki Top AutoPacific List
Jeep Buys 'USA Today' Cover Wrap
Marketing Daily - Tuesday, July 13, 2010
GM Offers Hands-On Role To 'Vette Buyers
Gooooaaaal! Marketing Lessons After The Hype
Jeep Launches Adventure App
Avon Buys Direct-Jewelry Seller
Not Just A Fun Place To Stay: 'Y' Rebrands
T.G.I. Friday's Offers Gift Card With Purchase
Innovation, Emerging Markets Are CPGs' Future
New Rules Of Mama Marketing: Older, Greener
AmEx Touts Small Biz Aids
Visa Congratulates South Africa On World Cup
Marketing Daily - Monday, July 12, 2010
Borders Tempts E-Readers With Freebies
Sauza Tequila Targets Women Via 'Redbook'
The Effectiveness, Accountability Catch-22
Gfk: Economy + Technology = 'XTreme Shoppers'
Mercedes Finesses Web Survey For Feedback
Report: Smartphone Usage Up 8% In 2 Months
Chevy Is First Non-Luxury Brand On PSI List
P&G, Walmart Plan More TV Movies
Starbucks' Seattle's Best Expanding Into Canadian BK's
Marketing Daily - Friday, July 9, 2010
Who Hates To Borrow Money?
Slouching Toward Brand Accountability
Evenflo Vids Inject Humor Into Gen Y Parenting
June Sales Not So Hot; Comp-Store Up About 3%
Hyundai's Perry Debuts 'Uncensored' Campaign
Report: Online Beverage Ads Pulled Highest Q1 Interaction
Verizon Sponsors Soccer Final House Parties
Chrysler Lets Buyers Return Unwanted Vehicles
Chick-fil-A Says Dress As A Cow, Get A Chicken
Report: Eye Makeup Boosts Cosmetics Growth
Smirnoff Intros Mango, Peach Varieties
Verizon Wireless Promotes 'Inception'
Whole Foods Hawking Harpoon-Harvested Swordfish
Dell Offers Threadless Designs
Study: Credit Card Annual Fees Provoke Ire
Marketing Daily - Thursday, July 8, 2010
How Much Of This Is Bun-In-Cheek?
Tapping The Growing Muslim-American Market
Technomic: Industry Far From 'Out Of The Woods'
Girl Scouts Campaign Highlights Impact
Chrysler Preps Dealers To Sell Fiat 500
Charitable Effort 'Cornerstone' Of Kohl's BTS
Nissan Offering Sneak Peeks of 2011 Quest
Ad Research Firm: Recalls Are Wrecking Toyota
Breyer's YoCrunch Intros Fruit Parfait
Study: Brand Attributes Key In Gas Purchase
Marketing Daily - Wednesday, July 7, 2010
Tesco's Fresh & Easy In Investors' Crosshairs
Isabella Eyes Sweet Spot Between PC And Phone
Declare Independence From Social Media Silliness
Got Milk? Campaign Goes IPad, SMS
Green Debates Target Younger Folk For Lexus
Shell Offers Car Buffs 'Fuel My Passion' Contest
National Pep Boys Effort Taps Mixed Media
Esurance Unveils IPhone Mobile App
Crystal Light Throws Lilith Fair Tailgating Event
Walmart Takes Another Step Toward Banking
Travel Site Taps EBay's Chris Orton For CMO
Marketing Daily - Tuesday, July 6, 2010
Nissan Inks Deal With Apple's IAd Platform
Who Owns An Inflatable Air Mattress?
Fewer Affluents Buying Luxury Products
Sentiment Analysis: Believe Hype, Not Myths
Top Merchandising Executive Is Out At Walmart
Burgerville TV: Branding Plus Cause Support
Ford Re-ups Sponsorship Of Ironman For Edge
Staples Enlists Celebs For Back-To-School
Summertime Brings Events To The Forefront
Lowe's, Home Depot Push Hard-Working Staycations
Study: Prepaid, Youth Cards Present Opportunities
EA Takes Need for Speed On The Road
Marketing Daily - Friday, July 2, 2010
Happy Independence Day!
Disney Unveils New Store Prototype
Survey: 25% Of Consumers Plan To Eat Out More
Caddy's Offers Experiences To High-End Buyers
Study Finds E-tailers Putting Money Into Mobile
Chase Features Real Cardmember In Campaign
Chevy Adds 4 Markets For Volt Introduction
2K Sports Spends Summer On Hockey Tour
JetBlue Launches 'Be True' Campaign
Kia, Hyundai Siblings Say June, First Half Were Best-Evers
Rite Aid Launches Simplify, New Private Label Effort
Southern Comfort Aids Gulf Relief
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