The new company, Aquila LLC, has selected Kantar Media to create its audience calibration panel, and Accenture ...
Today's Top News
MediaDailyNewsDAA Revamps Behavioral Targeting Opt-Out Mechanism
The self-regulatory privacy organization Digital Advertising Alliance is unveiling a downloadable browser extension that will enable people to opt out of receiving behaviorally targeted ads. ...
IX, which stands for "intelligent experiences," may sound to some like an oxymoron, but Huge is developing th ...
The company is arming clients with the new bot in time for Cannes where they can upload record ...
TikTok is testing the ability for users to take or upload a photo to find similar products ...
Citing major improvements in the economies of the world's two biggest ad markets -- the U.S. and Chi ...
If you thought the punchline was going to be a Wanamaker paraphrase, "the trouble is I don't kn ...
The National Retail Federation predicts people will lavish fathers with love, spending an average of $190. ...
A federal appellate court has revived a lawsuit by two Meta Platforms users who say they lost mon ...
Oracle Shuts Down Its Ad Business
Oracle built its ad business through the acquisition of well-established companies including BlueKai and Moat. The decision ...
And Just Like That... Cosmo Is Back With Help From Paris Hilton, Absolut
The partnership between Absolut and Hilton's media company, 11:11 Media, will include a new drinkware line, music a ...
Nike Skips 'Be True' Pride Collection For First Time In 12 Years
Nike's pullback follows some anti-trans reactions targeting the brand last year after it partnered with a trans influenc ...
'South Bend Tribune' Switches To Postal Print Delivery
Gannett is one of dozens of Gannett publications to make this transition. ...
Heads Up: Abbvie's Migraine Portfolio 'Very, Very Strong'
Company's CEO-to-be lauds substantial revenue growth of three migraine-fighting meds: Ubrelva, Qulipta and Botox. ...
FTC's 'Dark Patterns' Charges Violate First Amendment, Amazon Says
Amazon plans to raise a First Amendment defense to charges that it used so-called "dark patterns" to du ...
Roku Frees Up First-Party Data For Demand-Side Platforms
Roku is now allowing its demand-side platform partners to have "equal access" to its first-party data. ...
Media Curation Platform Is Launched By Onetag
The Smart Curation suite uses two tools for programmatic planning. ...
Data Broker Kochava Tentatively Settles Location Privacy Suit In Massachusetts
Mobile data broker Kochava has tentatively agreed to settle a class-action complaint brought by Massachusetts resident Julie Maattal ...
Snapchat Drives Ticket Sales For Film Advertisers, Report Shows
The study, which measures the incremental impact of Snapchat advertising on theatrical ticket sales by comparing ad-exposed audienc ...
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It looks like Red Lobster might be getting a reprieve from an unexpected source after filing for Chapter 11 bankruptcy last month. ...
"Pink Slime" -- aka Russian disinformation sites -- now outnumber the number of authentic local daily newspaper sites published in the U.S., according to just-published data from NewsGuard. ...
The Tony Awards come to CBS this Sunday at a time when Broadway is seeing robust attendance and box office grosses. ...
