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Search Marketing DailyBot Fraud Estimated At $6.5B Globally In 2017, ANA Says

Ad spending should increase by 10% or more this year, but a study released Wednesday by the Association of National Advertisers and White Ops estimates the economic losses due to bot fraud at $6.5 billion globally in 2017 -- down 10% from the $7.2 billion reported in 2016. The Bot Baseline Report analyzes the digital advertising activity of 49 ANA members between October 2016 ...

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