Today's Top News

MediaDailyNewsIAB Tech Lab Updates Taxonomy For Mapping Content To Ads

IAB Tech Lab released mapping and implementation guidance for advertisers and publishers to understand how content is organized and ads are classified. ...

Boost Users Tout Its Recovery Benefits
Haymarket's new campaign suggests the nutritional drink has dual functions. ...
Fifty Thousand Feet Taps May Head Strategy, Handle Client Positioning
May's responsibilities include audience insight and value proposition development. ...
Navy Federal Credit Union Reminds Families Membership Has Its Privileges
The five humor spots by MullenLowe highlight financial options. ...
Boss Publishing Launches Digital Magazine For Techies
The bimonthly digital publication for tech leaders serves CTOs, CIOs, CISOs, and CDOs. ...
Chipotle IQ Quiz Game Returns For Sixth Year
"We saw a 20% year-over-year increase in participation from 2023 to last year," says Chris Brandt, Chipotle presid ...
Cameron Coats To Serve As EIC Of 'Radio Ink'
Coats has been online editor of radio title "Radio Ink" for over two years. ...
Judge Won't Halt Authors' Copyright Suit Against Anthropic
"Anthropic wants immediate, 'meaningful appellate review,' skipping over the trial part altogether," the judge wrote in an ord ...
Blue Apron Moves Beyond Subscription Model With Brand Relaunch
Brand repositions with a "modern, a la carte approach that lets customers shop what they want, when th ...
Everyone's Joining The Party: Hornitos Promotes Tequila For All
"The Neverending Guest List" shows guests coming from all directions -- including through the window -- to atte ...
GitHub CEO Departs, Microsoft Puts It Under CoreAI
GitHub CEO Thomas Dohmke has resigned and with his departure, Microsoft plans to move the company under CoreA ...

Discover Our Publications