EventTech 2018

Fact: "digital plus live" has become the lead strategy for marketers around the world. And only one conference gives marketers the latest technologies, the newest trends, the top best practices and the biggest case studies-this one.

THE PROGRAM. Get expert insights from Diageo, Heineken, Hilton, IBM, Salesforce and more leading brand side marketing technologists.

THE CAMPUS. Content and technology collide in the industry's only Campus-a 100,000-sq.- ft. experience housing all content in our five innovative labs and hundreds of technologies for you to test-drive. Get ready to meet the world’s best experiential marketing technology partners.

PRE-CONFERENCE WORKSHOPS. Kick off EventTech with optional afternoon first-day workshops where attendees can choose from a variety of topics.

NETWORKING ACTIVITIES. Start and end your day with optional networking activities that allow you to chat up fellow attendees and meet with the industry's best technology partners.

Internet Summit

Registration for the 10th Annual Internet Summit is now open. Book your seat today for the most immersive edition of Internet Summit ever, and get ready to strap yourself in for the region's most impactful offering of digital marketing tips, strategies, and best practices. Over 95 sessions and speakers, on 7 stages - each featuring the digital strategies and tactics you need to rock 2018 with pizzazz.Read more

Sales Development Management Meetup Driving Diversity in Sales Development

Discussion topic: Driving Diversity in Sales Development
6:00 - 6:30 pm - Arrival, registration and networking - refreshments available! 
6:30 - 6:45 pm - Welcome and introduction to the speaker
6:45 - 7:45 pm - Speaker topic "Driving Diversity in Sales Development" with Q/A
7:45 - 8:00 pm - Closing remarks
8:00 - 9:00 pm - Networking
Venue
OpenView Partners office
303 Congress St 6th floor
Boston, MA 02210
Food, beverages and venue generously provided by sponsors!

Disrupt Or Be Disrupted! Three Ways Marketers Can Anticipate and Exploit Dramatic Industry Changes

In this interactive, “minds-on” presentation, Growth Engine Innovation Agency co-founders, Bryan Mattimore and Gary Fraser, will share the how-to’s of three cutting-edge strategic-innovation planning methodologies they have created and successfully applied that enable their Fortune 500 clients to anticipate and exploit industry disruptions. 

How To Build Your Brand On Instagram

Join us for a fun night of networking and Instagram Trivia in this interactive workshop.

Your knowledge of the platform will be tested as you go through fun round of questions on how to build your brand on Instagram.

Everyone will be moving around to each table throughout the night so you’ll get a chance to meet and network with everyone in the room.

RSVP today for this educational action-packed event!

Marketing Automotive at the LA Auto Show

Deep into the digital age, TV still reigns supreme for most automotive marketers. How are today’s digitally-empowered consumers relating to top-of-funnel brand messaging in 2018? How are OEMs justifying the ROI of Big Idea brand advertising in a world where price-conscious consumers conduct their own research and use social media as a forum to endorse, criticize and challenge brands publicly? How is money being diffused across digital channels, in particular, especially since mid to lower funnel is where most decision-making takes place? And where do ROI and attribution fit into all this?

At MediaPost’s fourth-annual Marketing Automotive conference, we ask OEMs to discuss assess the channels and messaging tactics that are working for them, single out those that are not, and demonstrate how their consumer messaging is evolving alongside consumers own shifting media habits.  

Attendees can expect to learn:

• How OEMs are evolving their brand positioning and media messaging
• How OEMs assess ROI for traditional and digital channels
• How to assess which data is most valuable to the bottom line
• How artificial Intelligence is changing auto marketing

Essentials of Digital Advertising - Level I

This course is designed to expand awareness and practical knowledge of the digital advertising ecosystem, best practices and industry standards, and the "what, how and why" digital advertising works. Read more...Read more

Essentials of Digital Advertising - Level II

This course is an absolute requirement to deepen your understanding of digital advertising assets, ad delivery technology, audience data and targeting, and relating campaign objectives to metrics and measurement. Read more...Read more

Digital Summit LA

Join powerful keynotes including Netflix co-founder, Mitch Lowe, and more keynotes to be announced in the coming weeks! Also, hear from top brands tackling the challenges of today, Mashable, Uber, Refinery29, Visa, Neiman Marcus, Southwest, Bill & Melinda Gates Foundation, and many more. Read more

Email Insider Summit

It's not about the campaign calendar, anymore. It's not about your content strategy. And its definitely not about your channels. It is about the customer - her schedule, her journey, her experience. And that changes everything, from the way email teams work internally and across silos, how data are gathered and deployed, which technology marketers apply, and the role of content and service int he messaging mix.

At the Spring 2018 edition of the legendary Email Insider Summit we explore the many dimensions of the customer-centric revolution for messaging. 

We Will Explore:

• Assessing what "customer-first" means for your business
• Learning big lessons from small data and tests
• Whether and how to apply AI/Machine learning technologies
• Building truly mobile mobile email experiences
• Moving from segmentation to hyper-perosnalized messaging
• Storytelling in the In-Box

Growth Marketing Conference 2018

Search Insider Summit

Consumer-first marketing, privacy, looming regulation, the digital-to-real-world-connection, voice computing, the return to branding. The simple search box needs to adjust to an increasingly complex, heated and more integrated marketing environment. What new tactics and approaches will bring the most tried, tested, accountable channel in digital forward as it evolves in the coming years? At the Spring edition of the Search Insider Summit, we explore how the best search media buyers are adjusting their search, data, integration and measurement tactics for a new world outside the query box.

We will explore:

• The impact of GDPR and government regulation on search practices
• New tools for connecting digits and bricks - SEM to POS
• Getting ahead of diluted match terms
• Moving brand metrics with search
• Optimizing social and search
• Testing emerging search: voice, marketplaces, apps