25 events found
- July 19
- Wherever, California
July 19, 2018
From the world's most respected resource on marketing comes Chief Marketer's 5 Keys To Successful Influencer Marketing, a free online conference designed to equip you with the intelligence you need to:
Strategically Deploy Influencer Marketing: We'll bring you actionable insights on creating campaigns designed for the most coveted demographic groups that create the best brand experiences.
Activate Influencer Campaigns to Meet Critical KPIs and Drive ROI: Clients want solid results. You'll learn the latest in measuring influencer programs.
Best Practices 101: Learn the 8 best practices you need to find the right influencers, create contracts and execute a killer content campaign.Read morehttps://go.evvnt.com/247122-0?pid=4598
- July 24
- Queens, New York
July 24, 2018
Tags: AdvertisingBranded ContentBranded EntertainmentMarketingMedia Buying/SellingMedia PlanningMobile
Join us for an evening of sports marketing and baseball with the New York Mets.The evening starts at the Mets Café with a talk from Mark Fine, Executive Director of Marketing for the team, who will discuss how the franchise goes to market. After his session, we will head to our seats, grab some refreshments, and enjoy the San Diego Padres Game vs Mets game. Read morehttps://www.eventbrite.com/e/marketing-the-new-york-mets-tickets-47093868027?aff=mediapost
- August 08
- Boston, Massachusetts
Aug. 8, 2018
The 2018 #FlipMyFunnel B2B Marketing and Sales Conference will be THE event of the year. We are planning a full day of sessions designed with tactical information and inspirational content. And if that wasn't cool enough, you'll also meet practitioners just like you who have been in the trenches and know what it takes to succeed in the B2B world.
Check out the event site here for more info: http://bit.ly/2qpDpAmRead morehttps://go.evvnt.com/218853-0?pid=4598
- August 19
- Lake Tahoe, California
Aug. 19, 2018 - Aug. 22, 2018
Tags: Ad TechAdvertisingBranded ContentBranded EntertainmentMarketing
When you have a hammer, everything looks like a nail. And when data is the marketing hammer, most projects lean toward performance goals at the expense of branding considerations. But as marketers look toward longer term growth and customer acquisition in a cluttered landscape, they need a more strategic approach to building data, tech and the media plan itself. How can they keep this month’s bottom line results from overwhelming a sustainable growth strategy?
At the annual Tahoe summit for marketing strategists, the MediaPost Insider series confronts this increasing tension between brand and performance. Some of the world’s leading omnichannel brands as well as a new generation of direct-to-consumer upstarts will share their solutions for balancing brand equity and ROI. What does a long term brand strategy look like now? Are media and tech budgets shifting in the next year? How are marketers building deeper profiles, richer data that is aimed at of the customer base that drive growth? How do brands tell stories, build relationships with consumers in ways that also drive results.
This August, the smartest marketers share their strategy for making the whole add up to more than the sum of its parts.
We will explore:
- Brand strategy that drives both performance and growth
- Bringing data and media in-house
- Do you need a Customer Data Platform (CDP)
- Personalization 2.0
- How DTC companies build brand with a performance media model
- Letting social influencers tell your story
- Branding and Attribution Modeling
- August 22
- Lake Tahoe, California
Aug. 22, 2018 - Aug. 25, 2018
Tags: Ad TechMarketingMedia Buying/SellingMedia Planning
After a decade of substantial growth as well as ongoing growing pains, programmatic advertising and data driven marketing appear to be entering a new maturity. At the Data & Programmatic Insider Summit we will explore how media buyers are advancing the quality, transparency, accountability, measurability and even the creativity of data-driven ads.Read morehttps://www.mediapost.com/programmaticinsidersummit/
We will explore how marketers are engaging a range of new tools, standards and techniques that are helping to normalize digital advertising. How are media buyers embracing new marketplace tools and dynamics on both the buy side and sell side? Will emerging protocols and standards succeed in improving transparency and supply chain trust in 2018? How will advertisers leverage data to improve both the targetability and creativity of video storytelling? And can mechanized advertising learn from the machines themselves in ways that improve not only efficiency but user experience.
We will cover:
- Rethinking video storytelling in a targeted, screen-agnostic world
- Can data drive improved user experiences?
- How supply path optimization, header bidding and first price auctions impact buyer strategies
- How initiatives like ads.txt may suppress fraud and improve transparency
- What we have learned about the true cost/benefit of brining programmatic in-house
- Will AI and machine learning change the data game for marketers?
- Leveraging the mobile in mobile
- August 27
- Washington, District Of Columbia
Aug. 27, 2018 - Aug. 28, 2018
Powerful keynotes — including The Onion's Founder, Scott Dikkers, Best Selling Author Dan Pink, Tamsen Webster (Find the Red Thread), and John Yembrick (NASA) will be sharing their knowledge & expertise. Brands tackling the challenges of today — MTV, Forrester, LinkedIn, Hipmunk, DoSomething, MGM, and many more. A diverse offering of over 50 sessions to keep the whole team relevant throughout 2018! Come experience the most impactful offering of digital marketing tips, strategies, and best practices, while networking with over 1200 marketers just like you!Read morehttp://dc.digitalsummit.com/
- August 30
- San Francisco, California
Aug. 30, 2018
2017 Featured speakers (Stay tuned for 2018 updates!):
Henry Schuck, CEO, Discoverorg
Manny Medina, CEO, Outreach
Kristina McMillan, Director of Research, TOPO
Gabe Larsen, VP of InsideSales Labs, InsideSales.com
David Cancel, CEO, Drift
Paul Teshima, CEO, Nudge.ai
Russ Hearl, Head of Sales at Hire, Google
Matt Amundson, VP of Sales Development, Everstring
Sally Duby, General Manager, West, The Bridge Group
Andrew Berger, Head of Sales and Business Development, Square
Carrie Simpson, Founder and CEO, Managed Sales Pros
Nick Ezzo, VP of Demand Generation, Intacct
John Barrows, Legendary Sales Trainer
Sean Kester, VP of Product, Salesloft
and many, many more...Read morehttps://go.evvnt.com/220266-2?pid=4598
One full day of learning and networking with the leading minds in Sales Development.
Sponsorship inquires: firstname.lastname@example.org
- September 12
- Detroit, Michigan
Sept. 12, 2018 - Sept. 13, 2018
Phenomenal Content. Over 50 sessions from industry leading companies — Waze, BuzzFeed, Jaguar, Salesforce, Discover, LinkedIn, U.S. State Dept. (just to name a few) — each featuring the digital strategies and tactics you need to be successful in 2018. Awesome Keynotes including comedian, best-selling author, producer Chelsea Handler, founder of The Onion Scott Dikkers, and Evernote CMO, Andrew Malcolm will be joining our all-star lineup. Read morehttp://detroit.digitalsummit.com/
- September 26
- New York, New York
Sept. 26, 2018
From toothbrushes to razors, eyeliner to tennis shoes, shampoo to fresh produce the great digital disruption has now fully penetrated how we pick and purchase everything. The consumer packaged goods category has been upended…by digital advertising, upstart direct brands, online product sales and services. But the good news is CPG marketers now can leverage data and digital channels to move way beyond buying spray and pray TV spots and in-store end cap. Now they can cultivate relationships and build brands directly with their customers, and in some cases even sell to them on the spot.https://www.mediapost.com/marketing-cpg/
At the inaugural edition of MediaPost’s Marketing: CPG we look at how these brands old and new are leaning into the disruption. How are they building first party data and aiming it at more direct relationships with consumers? What can the legacy brands learn – about data, media buying and measurement - from a new generation of CPGs that built brands from the ground up on digital? How are marketers making the all-important clicks-to-bricks connection between their digital efforts and retail sales? Is the performance bias of digital leaving the big brand story behind?
At Marketing: CPG leading brands and agencies map out the new rules of multi-channel CPG marketing in a direct-to-consumer age.Read more
- September 27
- New York, New York
Sept. 27, 2018
In its third Marketing Healthcare event, MediaPost brings to the field a decade of experience in clarifying digital challenges and opportunities for marketing professionals. We map the contours of a radically changed landscape.
Digital channels truly change everything (and everyone) in the health marketing chain. Marketing Health will tackle the subjects that every agency and brand is dealing with.
Patient journeys that are now omnichannelRead morehttps://www.mediapost.com/marketing-health/
Super-educated consumers now drive health conversations
Media buying and planning tools are vastly different from those in other industry segments
Social media where health misinformation often rules the day?
- October 01
- New York, New York
Oct. 1, 2018
THE 2018 OMMA AWARDS
NOW OPEN FOR ENTRIES
Campaigns or single executions using Advanced TV methods or platforms.
Video execution that is 10 secons or less, on any platform.
Campaigns that identify key individuals/groups that have influence over potential buyers.Read morehttps://www.mediapost.com/ommaawards/
- October 03
- Boston, Massachusetts
Oct. 3, 2018 - Oct. 5, 2018
LeadsCon’s Connect to Convert is the lead industry’s only roll-up-your-sleeves educational conference and exposition dedicated entirely to the most effective and emerging sectors of the lead generation industry: Calls, Clicks, Search and Shares. With dedicated b-to-c and b-to-b content designed around each section of the sales cycle, LeadsCon’s Connect to Convert will arm you with the critical intelligence you need to success in 2018 and beyond.
You will be in good company while attending LeadsCon’s Connect to Convert. The event offers plenty of opportunities to gain new insights into performance marketing, find new partners/solutions in the exhibit hall or build your network. Attendees range from executive to manager and are highly focused on performance marketing to boost their lead counts, and bottom line increasing their conversion and sales.
Attending Will Help You To:
- Navigate the Customer Journey - From Brand Building and Awareness to Conversion and Retention
- Discover Best Practices for B2C and B2B Customer Acquisition
- Explore Multi-Platform Marketing Innovation and Technology
- Implement Successful Steps that Enable Your Sales Team to Close the Deal
- Find Out How to Engage Your Customers to Grow Your Business
- Improve Your Customer Experience by Aligning with Your Customers’ Needs
- Incorporate Data, Technology and Compliance Across All Channels in Your Marketing Efforts
Questions? Please contact Greg Dicso at email@example.com or 203.899.8499.
For more information visit:Read morehttps://go.evvnt.com/233432-0?pid=4598
- October 09
- Las Vegas, Nevada
Oct. 9, 2018 - Oct. 11, 2018
The premier event for B2B sales and marketing executives. Commercial leaders are pushed to find and implement new ways to achieve revenue growth. Gartner Sales and Marketing Conference 2018 provides a community of accomplished sales and marketing leaders focused on developing strategies and tactics that deliver real results for their business. Attendees will learn from a mix of experts and practitioners who are defining and executing plans featuring highly productive organizational structures, successful marketing programs, and partnerships with world-class solution providers. Solution providers will have the opportunity to connect with and promote services and solutions to help these commercial leaders. Esteemed speakers, researchers and subject matter experts will share unbiased, tactical advice with practical solutions and applications for the audience to take back to their offices. This Gartner conference is a must attend for meaningful networking, how-to guidance and real-world solutions, in three valuable days. Read morehttps://go.evvnt.com/239851-0?pid=4598
- October 14
- Austin, Texas
Oct. 14, 2018 - Oct. 17, 2018
No more go-betweens. No more "disintermediation." Publishers have woken up to how platforms and ad tech spent a decade getting between them and their audiences - shaving off trust, user experience, and revenue along the way. At the spring edition of MediaPost's Publishing Insider Summit media brands share their learnings about restoring a more direct connection to their consumer.
As the trust and reliability of social distribution model falters, we explore the levers (email, search, apps, paid media) brands are pulling to drive more direct traffic.
As programmatic ad tech extracts more from "working media" in the ad spend, how are media restoring direct relationships with advertisers via private exchanges, branded content and social media extensions?
Meanwhile, media are learning some new tricks from the wave of direct-to-consumer brands - about packaging content and e-commerce via affiliate models, subscription goods lines, and commerce partnerships.
And they are internalizing the lessons of social - to embrace and leverage influencers, to cultivate editorial voice and personalities.
Video and audio can deepen the direct connection between brand and audience, but media companies are learning how to produce, distribute and measure these extensions in smarter, more efficient ways.
It is all part of building (or rebuilding) a user experience via site and app design, cleaner ad presence, coherent multimedia environments.
And as the traditional patrons of media rethink their digital ad investments, how are publishers themselves revisiting the consumer-direct revenue stream, through paywalls and memberships?
At the Spring Publishing Insider Summit, we disrupt the disruption. It is time to get back to basics and back to direct relationships with audiences, back to building media experiences.Read morehttps://www.mediapost.com/publishinginsidersummit/
- October 19
- New York, New York
Oct. 19, 2018
This one-day event aims to dissect the current landscape, offering a strategic deep-dive into the future of search marketing and how businesses can capitalize on and protect themselves from the sweeping changes driven by Voice, AI, Blockchain, Visual Search, Mobile, Amazon and more.
Tickets: https://go.evvnt.com/227206-0?pid=4598Read more
- October 21
- Southern CA, California
Oct. 21, 2018 - Oct. 24, 2018
This is not a test. Cross-screen, data driven video advertising is proving its effectiveness and driving growth. The money is finally starting to follow the eyeballs as they dance across TV, live and on-demand OTT, VOD, desktop and mobile.https://www.mediapost.com/tvvideoinsidersummit/
This is not a test. It is a tactic.
In the next edition of MediaPost's TV and Video Insider Summit we explore the real world tactics advanced TV advertisers are already developing for using these new targeting and screen opportunities. As these various channels mature, how do we map marketers' branding and performance goals against specific screens? What is the source and reliability of the data informing these new buying tactics? In the absence of standardized cross-screen metrics, how are advertisers measuring success? Andhow is the creative brief posed to change as new consumption format challenge the "spot" as we have known it.
MediaPost's spring edition of the Tv and Video Insider Summit gets down to brass tactics to explore how advanced TV advertisers are using the explosion in screen opportunities here and now.Read more
- October 24
- Brooklyn, New York
Oct. 24, 2018 - Oct. 25, 2018
Incite Brand Marketing Summit NYC (October 24-25th) | http://events.incite-group.com/east/?utm_source=Evvntandutm_medium=Event+Listingandutm_campaign=4974
The Summit is the most senior meeting for Marketing, Digital and Social Media leaders from Big Brands. The summit is unique in that is focuses on big brand marketers offering a platform for 500+ CMOS/ VPS to discuss how we must deliver impactful interactions that deliver a clear brand purpose and narrative. Be a part of the conversation with confirmed CMOs/SVPs from Target, Mastercard, Budweiser, Adidas, Visa, Lenovo, NBC Sports Group, Walmart and Qualcomm.
2018 Themes Include: *Reinvention of Marketing* *Customer Understanding and Personalized Experiences* Engagement and Story Inspiring* Attribution and Performance* Omnichannel Marketing* Social Media Marketing*
Economy Pass: USD 1995.0
Standard Pass: USD 2195.0
Executive Pass: USD 2395.0
- October 25
- Austin, Texas
Oct. 25, 2018 - Oct. 26, 2018
The most successful B2B Marketing leaders embrace what sales leaders have known for a long time – putting your customer first pays off. But what does that really mean? Last year, Forrester put a name to the new business buyer – The Business Consumer. At this year's Forum, we'll go deep on the implications of serving this new buyer. How their expectations for a seamless experience demands more transparency across sales and marketing, smarter technology, consistent messaging and account knowledge throughout the lifecycle. Join us this year! Read more
- October 29
- Philadelphia, Pennsylvania
Oct. 29, 2018
Leadership in the new economy requires innovative methods and metrics for identifying, measuring and quantifying entirely new forms of business value and risk. Join business intelligence, finance and sustainability leaders to discover innovative tools, ideas and methodologies that capture tangible business value and translate it into financial performance. Read morehttp://sbshare.co/2FIpGOJ
- October 30
- New York, New York
Oct. 30, 2018
Q. What are the dates of eligibility?
Any digital-out-of-home advertising execution or campaign that was active during the qualifying period July 8, 2017 – September 15, 2018.
Q. What is the deadline?
All entries must be received by September 21, 2018, 8:00 PM, ESTRead morehttps://www.mediapost.com/digitaloohawards/
- November 27
- Los Angeles, California
Nov. 27, 2018
Deep into the digital age, TV still reigns supreme for most automotive marketers. How are today’s digitally-empowered consumers relating to top-of-funnel brand messaging in 2018? How are OEMs justifying the ROI of Big Idea brand advertising in a world where price-conscious consumers conduct their own research and use social media as a forum to endorse, criticize and challenge brands publicly? How is money being diffused across digital channels, in particular, especially since mid to lower funnel is where most decision-making takes place? And where do ROI and attribution fit into all this?
At MediaPost’s fourth-annual Marketing Automotive conference, we ask OEMs to discuss assess the channels and messaging tactics that are working for them, single out those that are not, and demonstrate how their consumer messaging is evolving alongside consumers own shifting media habits.
Attendees can expect to learn:
- How OEMs are evolving their brand positioning and media messaging
- How OEMs assess ROI for traditional and digital channels
- How to assess which data is most valuable to the bottom line
- How artificial Intelligence is changing auto marketing
- December 05
- Los Angeles, California
Dec. 5, 2018 - Dec. 6, 2018
Join powerful keynotes including Netflix co-founder, Mitch Lowe, and more keynotes to be announced in the coming weeks! Also, hear from top brands tackling the challenges of today, Mashable, Uber, Refinery29, Visa, Neiman Marcus, Southwest, Bill & Melinda Gates Foundation, and many more. Read morehttps://losangeles.digitalsummit.com/
- December 09
- Deer Valley, Utah
Dec. 9, 2018 - Dec. 12, 2018
It's not about the campaign calendar, anymore. It's not about your content strategy. And its definitely not about your channels. It is about the customer - her schedule, her journey, her experience. And that changes everything, from the way email teams work internally and across silos, how data are gathered and deployed, which technology marketers apply, and the role of content and service int he messaging mix.
At the Spring 2018 edition of the legendary Email Insider Summit we explore the many dimensions of the customer-centric revolution for messaging.
We Will Explore:
- Assessing what "customer-first" means for your business
- Learning big lessons from small data and tests
- Whether and how to apply AI/Machine learning technologies
- Building truly mobile mobile email experiences
- Moving from segmentation to hyper-perosnalized messaging
- Storytelling in the In-Box
- December 11
- CA, California
Dec. 11, 2018 - Dec. 12, 2018
Tags: Branded ContentMarketingOn December 11-12, 2018 - Global Growth Marketing Conference – will take place at the historic landmark Hotel Fairmont in San Francisco. You’ll learn battle-tested, best-in-class growth strategies and tactics, straight from the thought leaders who pioneered them. Recommended by Hiten Shah, Rand Fishkin, and Neil Patel – former Growth Marketing Conference speakers – as well as Forbes, VentureBeat, CMO.com and, most importantly, growth teams across the world. Don’t miss it. Hitting triple-digit growth numbers, year after year, starts right here. Register Now www.growthmarketingconf.com. Read morehttp://bit.ly/2FOJmN1
- December 12
- Deer Valley, Utah
Dec. 12, 2018 - Dec. 15, 2018
Consumer-first marketing, privacy, looming regulation, the digital-to-real-world-connection, voice computing, the return to branding. The simple search box needs to adjust to an increasingly complex, heated and more integrated marketing environment. What new tactics and approaches will bring the most tried, tested, accountable channel in digital forward as it evolves in the coming years? At the Spring edition of the Search Insider Summit, we explore how the best search media buyers are adjusting their search, data, integration and measurement tactics for a new world outside the query box.
We will explore:
- The impact of GDPR and government regulation on search practices
- New tools for connecting digits and bricks - SEM to POS
- Getting ahead of diluted match terms
- Moving brand metrics with search
- Optimizing social and search
- Testing emerging search: voice, marketplaces, apps