7 events found

  • March 28
    • New York, New York
      March 28, 2018

      Marketing Automotive Awards

      Conference/Events ★ Featured
      Tags: Marketing

      The Marketing Automotive Awards honor agencies and advertisers who are excelling in today's myriad forms of communication and rewriting the handbook on automotive marketing.Read more

    • New York, New York
      March 28, 2018

      Marketing Automotive at the N.Y. Auto Show

      Conference/Events ★ Featured
      Tags: AdvertisingMarketing

      This March, the New York International Auto Show will spotlight production, near-production, and concept vehicles that speak volumes about how automakers are addressing a future of connected cars, alternative power-train technology, and quickly evolving consumer expectations and desires. At Jacob Javits Convention Center, MediaPost will take a hard look at how marketers are addressing transformation. Our Marketing Automotiveconference will, for example, ponder the paradox of the younger automotive prospect: is the car still the embodiment of freedom for the next generation, or merely a rolling connected "appliance"? How are automakers handling transformation in the digital landscape to generate efficiencies and create content that inspires consumers? How about the luxury market, which is now in flux as new players enter the fray, and mass market brands introduce their own definitions of "premium". Also in transformation: the U.S. population, whose changing makeup will soon render the terms “general market” and “diversity market” irrelevant. Finally, we will look at the connected car, and the power of telematics/infotainment platforms as sub-brands and de facto marketing channels. Or course, no conference on marketing would be complete without some great examples of campaigns and strategies automakers are using today.Read more

  • April 22
    • Captiva Island, Florida
      April 22, 2018 - April 25, 2018

      Email Insider Summit

      Conference/Events ★ Featured
      Tags: AdvertisingMarketing

      Email continues to be the most direct and persistent connection between a brand and its customer across time and channels. But as the market swells with data-driven decisions, higher levels of automation and now even self-driving AI, the challenge for marketers is keeping their messaging relationships with customers, simple, personal, human.   
      The spring 2017 edition of MediaPost's Email Insider Summit will highlight marketers learning to aim the latest trends in messaging, tech and distribution at marketing goals, not gadgetry. We will feature people-based marketing that builds longer term lifecycle relationships with consumers, not just executes immediate campaigns.Read more

  • April 25
    • Captiva Island, Florida
      April 25, 2018 - April 28, 2018

      Search Insider Summit

      Conference/Events ★ Featured
      Tags: Marketing

      At MediaPost's Search Insider Summit, experts will share best practices on how to improve and customize the consumer experience when creating image-based product listing ads; scaling search campaigns on niche search engines, social or retail Web site; integrating search with video and television ads, and more. From using search as the backbone for omni-channel campaigns that personalize the experience, to finding the key to focus on audiences and experience over message.

      Read more

  • May 02
  • May 15
    • New York, New York
      May 15, 2018 - May 16, 2018

      Marketing AI

      Conference/Events ★ Featured
      Tags: AdvertisingMarketing

      Artificial intelligence is unquestionably the buzzword du jour in marketing and advertising today, as brands, ad agencies, media companies and services suppliers of all stripes ramp up investment in new AI-driven capabilities.

      Why, AI? As digital advertising has crystallized around one-to-one targeting, the idea is that machine learning can help advertisers reach more and better targeted segments in real-time and at greater scale than has been possible during the reign of the middleman-rich ecosystem currently underpinning programmatic advertising. It’s a brave new world, indeed, driven by bots, software robots or agents programmed to perform specific tasks that learn over time how to perform those tasks more efficiently.

      For consumers, the most popular early application of AI is the chatbot, computer programs that conduct conversations via text or voice, often using natural language processing, or instructions that empower bots to use, understand and learn from human language.

      At MediaPost’s first-ever Marketing: AI, you will hear from marketers and agencies experimenting with different forms of AI that exist on a variety of platforms, including Amazon’s Alexa, Facbeook’s Messenger, Salesforce’s Einstein, and others. From “conversational commerce” chatbots that carry out customer service functions as well as commercial transactions, to voice/text-based bots designed to become your personal assistant, to full-fledged AI-powered digital media buying programs, the marketing applications are numerous, and growing.

      This is not a fad, folks. Marketing: AI has arrived. If you’re not investing in—or at the very least, considering—artificial intelligence as a game changer for your business, then you’re likely already one step behind.

      Read more

  • May 16
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