Content Marketing Insider Summit
As investment in brand publishing heightens so does scrutiny on where the money is going and how it really impacts consumer behavior and sales. In Mediapost’s second Content Marketing Insider Summit we get down straight to the bottom line. How can marketers build publishing strategies that lead to measurable results? From top level planning of what constitutes a “content strategy” to calculating ROI we interrogate the full breadth of the content economy about where and how it pays off.Contact: Maya Abulashvili MediaPost Communications
, 212-204-2000, maya@mediapost.com