Cross-Channel Marketing Insider Summit
The channel choices are dizzying, multiplying... and fragmenting fast. In-store, out-of-home, experiential, sponsorship, TV, VOD, digital video, branded content, social, mobile… and more coming. The purported solutions are just as confusing: Clouds, DMPs, data and attribution models. Marketers must step back from the clutter and bring these pieces together into plans that are more than the sum of their parts. At the inaugural Cross-Channel Marketing Insider Summit we come together to explore the most pressing challenge facing marketers today - choosing, coordinating, executing and measuring the myriad of new and old paths to the consumer.
Contact: Maya Abulashvili MediaPost Communications
, 212-204-2000, maya@mediapost.com