TV + Video Insider Summit

• The Resort at Squaw Creek, Lake Tahoe, CA 400 Squaw Creek Road, Olympic Valley California
• Aug. 13, 2017 - July 16, 2017
  Start Time: 08:00:00
• https://www.mediapost.com/tvvideoinsidersummit/

Video is the new currency. It is the way we absorb media best, most often and on any available screen. For media buyers this mean following the view on and beyond TV by leveraging digital data, advanced targeting and planning tools, and ad inventory both on and beyond the mother of all video – TV. 

At the TV&Video Insider Summit we unpack the great convergence – how advertisers are migrating the engagement of TV onto every screen, and moving the data and targeting techniques of online to their TV buying.  

We will explore: 

Data-driven approaches to cross-screen video buying

How addressable, OTT, programmatic TV channels integrate with online video planning

Establishing common metrics across TV and video

Finding the data that matters in tracking and targeting viewers across screens

Synchronizing storytelling across TV, online, mobile

And more

Contact: Maya Abulashvili MediaPost Communications , 212-204-2000, maya@mediapost.com