Publishing Insider Summit @ the Austin City Limits Music Festival

• The Driskill, Austin Texas
• Oct. 14, 2018 - Oct. 17, 2018
  
• https://www.mediapost.com/publishinginsidersummit/

No more go-betweens. No more "disintermediation." Publishers have woken up to how platforms and ad tech spent a decade getting between them and their audiences - shaving off trust, user experience, and revenue along the way. At the spring edition of MediaPost's Publishing Insider Summit media brands share their learnings about restoring a more direct connection to their consumer. 

As the trust and reliability of social distribution model falters, we explore the levers (email, search, apps, paid media) brands are pulling to drive more direct traffic.

As programmatic ad tech extracts more from "working media" in the ad spend, how are media restoring direct relationships with advertisers via private exchanges, branded content and social media extensions?

Meanwhile, media are learning some new tricks from the wave of direct-to-consumer brands - about packaging content and e-commerce via affiliate models, subscription goods lines, and commerce partnerships.

And they are internalizing the lessons of social - to embrace and leverage influencers, to cultivate editorial voice and personalities. 

Video and audio can deepen the direct connection between brand and audience, but media companies are learning how to produce, distribute and measure these extensions in smarter, more efficient ways.

It is all part of building (or rebuilding) a user experience via site and app design, cleaner ad presence, coherent multimedia environments.

And as the traditional patrons of media rethink their digital ad investments, how are publishers themselves revisiting the consumer-direct revenue stream, through paywalls and memberships?

At the Spring Publishing Insider Summit, we disrupt the disruption. It is time to get back to basics and back to direct relationships with audiences, back to building media experiences.

Contact: MediaPost MediaPost , 212-204-2000, events@mediapost.com