Email Insider Summit
It's not about the campaign calendar, anymore. It's not about your content strategy. And its definitely not about your channels. It is about the customer - her schedule, her journey, her experience. And that changes everything, from the way email teams work internally and across silos, how data are gathered and deployed, which technology marketers apply, and the role of content and service int he messaging mix.
At the Spring 2018 edition of the legendary Email Insider Summit we explore the many dimensions of the customer-centric revolution for messaging.
We Will Explore:
- Assessing what "customer-first" means for your business
- Learning big lessons from small data and tests
- Whether and how to apply AI/Machine learning technologies
- Building truly mobile mobile email experiences
- Moving from segmentation to hyper-perosnalized messaging
- Storytelling in the In-Box
Contact: MediaPost MediaPost
, 2122042000, events@mediapost.com