TV & Video Insider Summit

• 7200 N Scottsdale Rd, Paradise Valley Arizona
• Feb. 24, 2019 - Feb. 27, 2019
  Start Time: 18:00:00
• https://www.mediapost.com/tvvideoinsidersummit/

The video landscape has never been more promising and at the same time challenging for media buyers and brand storytellers. It is both converging around digital data and channels while just as quickly fragmenting into countless untested media brands and their models. OTT is coming on strong as a more consumer-centric, data-driven TV platform, and yet it has spawned a range of subscription and free models, streams from legacy TV and new video oligopolies as well as a new brand every day. Video budget now can go anywhere and everywhere. Data compatibility and measurement standards have not kept up. And the creative range now spans from short form branded mini-movies to 6-second bumpers.

Boy do we need a guide. Or 120 of them.

To the state of OTT inventory. To measurement practices across screens. To finding the right data that matters for targeting video everywhere. To amortizing creative efforts across long and micro format video on big and hand-sized screens. To finding lessons in early campaigns. To finding the right media mix when your video could be anywhere and everywhere.

MediaPost’s TV and Video Insider Summit applies to the “oppor-challenge” its unique and intimate format of bringing a tight group of leading media buyers and planners together for three days of sharing their best practices and ideas. Created by and for the marketers and their agencies who are buying data driven video and TV media, the summit will chart out how, where any why media buyers are placing their bets…and the early payoffs.

Contact: MediaPost https://www.mediapost.com/ , 2122042000, events@mediapost.com