In a series of brand moves, the value apparel company looks for new ways to gain relevance with Gen Z parents. ...

The co-branded "Cold Off The Press" brew is made with Graza's extra virgin olive oil. ...

A recent proposal that would require companies to disclose their use of personalized pricing in some circumstances "will create confusion and uncertainty," ad industry groups told the FTC Friday. ...

The album, "Songs to Listen to in a Wendy's Parking Lot," was created as a soundtrack for QSR customers who "have turned Wendy's parking lots into an unexpected backdrop for documenting life's emotional moments." ...

Serviceplan's Mediaplus will handle media duties and Gut has been selected for creative chores with both appointments starting Oct. 1. ...

The Fifth Circuit should leave in place its prior decision blocking a Texas law that requires social platforms to screen out "harmful" content to minors, the tech groups Computer & Communications Industry Association and NetChoice argu ...

A redesigned Copilot app, announced Friday, shifts from a standard chatbot to autonomous agent that pulls the entire strategy, budgeting and planning process into one. ...

Osteoboost, worn around the waist for 30 minutes daily, uses "gentle vibration targeted to your spine and hips" to reduce bone density loss, claims the company. ...

Leisure behavior can reveal to marketers not only what consumers buy but where they spend their attention. ...

The award honors a public figure outside the industry whose work has shaped how brands advertise, market, and reach new audiences. ...

Before this he held leadership posts at David, Ogilvy, AKQA and Gut. ...

The advertising often foreshadows significant cultural moments. ...

Only 10% of people ages 18-24 watched any local news content within a given week, according to research from a survey commissioned by Ring Digital. This further emphasizes a trend of young media consumers moving ...

The "live avatar" feature in the model creates an experience that listens, sees and speaks with a dynamic visual persona, with the goal to give companies "distinct visual identities to fit their brand," Google wrote ...

The campaign, which launched last week and will run into 2027, is intended to help investors see the value in the company's data, research, ratings, benchmarks and other tools. ...

A new flurry of forecasts finds people will protect holiday budgets by cutting other spending - even groceries and healthcare. ...

Select games will also support ambient lighting integration in compatible vehicle models and trims, allowing interior lighting to respond to gameplay for a more immersive in-car experience. ...

Milan's classic red aperitivo is celebrating "Negroni Week" with a new ad effort featuring award-winning actor Alan Cumming and a cast of creatives from various industries. ...

The In Real Life Act, unveiled by Senator Chris Murphy (D-Connecticut), would require social platforms with at least $500 million in ad revenue to pay taxes at rates ranging from 10% to 50% -- but on ...

British celebrity interviewer Amelia Dimoldenberg - best known for her awkward deadpan humor in her "Chicken Shop Date" YouTube, which boasts nearly 3.5 million subscribers - stars in the hotelier's "When the Host Needs Hosting" soci ...

According to the companies, the main goal is to help brands shift ad budgets toward the campaigns that are generating the best returns. ...

Online impersonation scams "have been amplified by search engine, social media, and other digital marketplace platforms that profit from optimizing online ads for third parties, regardless of whether the third parties are legitimate," the FTC sa ...

Netflix had four of the top ten shows and posted the best overall results with six of the top 20 shows, followed by Apple TV with four. ...

Everybody agrees AI saves time. Agencies believe the saved time should cost clients more. ...

For advertisers, this technology will not change daily procedures today, but it lays the foundation for massive scale, hyper-localized ad delivery, and lower long-term infrastructure costs by the mid-2030s, based on a Google paper and resea ...

The incumbent won the competitive pitch. The UK railway will be re-nationalized in December. ...

He will lead creative across the agency's U.S. and European operations. ...

Earlier this year it hired its first Chief Creative Officer Gil Muinos who was previously with Colle McVoy. Now the agency is bulking up further with six additional creative hires ...