The industry doesn't have a lot of time. If we are to remain relevant in the next twenty years, we'd better stop using technology from the past twenty. ...
Today's Opinions
The question quickly arises: What role does the agency team play when AI agents can do much of the work? ...
AtData identifies three signals that show possible payment fraud. ...
A new storefront aims to blend luxury storytelling with frictionless ecommerce. But will shoppers follow? ...
Since the search industry added generative AI, it's an old problem with a new twist.This predictive model that improves navigation for better search ad visibility and engagement based on a landing page makes Unbounce CEO Ste ...
With press freedoms seemingly on the line, the show's longtime executive producer Bill Owens shockingly departed over editorial meddling by corporate higher ups. ...
A study by the IAB, Advertiser Perceptions and Guideline finds that 68% of media buyers/sellers and brand execs say CTV is a "must buy" and another 62% cite social media in the same vein, a stu ...
Every year, many question whether the mid-May upfront presentations are still necessary or relevant. ...
They also feel it will result in fewer journalistic jobs over the next 20 years, Pew reports. ...
Consumers are pulling back on spending, but will opt in to emails to get better prices, Wunderkind reports. ...
The launch of its stand-alone AI app, which includes a Discover feed and a place to share and explore how others use AI, positions Meta Platforms alongside many others that have made the move. ...
For one, embrace experimentation. In a landscape where formal support is disappearing, women must often create their own opportunities. ...
The biggest innovation requirement is an environment fostering divergent thinking and providing a safe space for experimentation. ...
The format is pay-per-view and younger viewers in particular are big fans because they like the content and avoid ads. ...
TelevisaUnivision CEO Daniel Alegre in a recent earnings phone call talked about how TV shows are not "physical goods" and that tariffs "probably" will not affect things. Still, we have seen that in tariff-land things c ...
Scott Pelley faced the camera on "60 Minutes" Sunday and calmly reported that Paramount Global, parent company of CBS, is meddling in the production of "60 Minutes" for business reasons. ...
The old top-down family models no longer apply. Young people have more influence over purchasing decisions than their parents did at that age. ...
A new offering is instructional videos about features like BlueCruise drivers can watch while in park on the vehicle's massive 48-inch curved display. ...
Fewer than a quarter of companies polled verify their email lists before every campaign, Kickbox reports. ...
Software development is a major part of advertising platforms, ensuring that ads serve up in the correct place at the perfect time, so it's important for marketers to understand how a variety of AI methods wi ...
Look around the room you're in: Are your customers represented throughout every stage of the process? ...
Sources say SXSW staff faced mounting pressure from Penske and his team to maximize profits and feature more conservative speakers. ...
LinkedIn's targeting capabilities offer distinct advantages over alternative platforms. While Google Search captures high-intent users without guaranteeing alignment with a company's ideal customer profile, LinkedIn enables businesses to filter audiences based on specific professional criteria li ...
Just when I thought the digital media universe couldn't get more alienating, Horizon Media's research team stumbled on an incredible new Millennial-Alpha household trend: family time. ...
A new analysis released this morning by the IAB estimates digital video has overtaken linear TV share of ad spending and will increase that margin significantly heading into this year's upfront marketplace. ...
Becausal launched Monday, to set new standards for accountability and performance supported by causal AI. The technology aims to solve longstanding challenges of audience data transparency and integrity. ...
Oscar voters will no longer be able to cast final ballots in categories in which they haven't seen all of the nominees, the Academy of Motion Picture Arts and Sciences now says. ...
A new two-part documentary on the life of Paul Reubens is welcome news. ...
Like other digital agencies, the pioneering WPP shop has struggled in recent quarters, but WPP CEO Mark Read said the company is focused on fixing, not selling the agency. ...
In today's crowded landscape, where people are bombarded with content 24/7, "safe" is just another word for forgettable. ...
