• Office Depot Mobile Focus on Rate of Task Completions
    Office Depot views mobile as a utility tool to help consumers shop instead of using the medium to drive conversions and the company is embracing mobile for multichannel marketing.
  • 13 More Stadiums Launch Apple Passbook Ticketing
    Major League Baseball is expanding its use of mobile ticketing via Apple's Passbook app to include 13 stadiums this season, increasing from the app supported at the New York Mets, the San Francisco Giants, the Boston Red Sox and the Kansas City Royals.
  • Gucci Drives Mobile Revenue by Optimized Site
    Italian fashion house Gucci quadrupled mobile revenue and experienced a 70 percent growth in mobile conversion since the beta launch of its optimized website for iOS and Android devices.
  • Mobile Payments vs. the Traditional Cash Register
    Mobile payments are all the rage these days and as a result, headlines are coming out of Barcelona fast and furious. However, each headline is a new obituary for clunky, expensive, out-of-date cash registers.
  • Retailers Look to Flash Sales to Follow Mobile Shoppers
    With flash sales sites posting significant growth during the recent holiday season - driven in large part by mobile users - other retailers are looking to get in on the action with their own flash sales offerings.
  • British Fashion Store Turns to Mobile Commerce
    A British fashion house has optimized its website and used responsive design for mobile devices, allowing consumers to browse and purchase products on the go or find a nearby store.
  • Digital Rewards in Mobile Ads Drive Actions
    A new report shows that Apple's iAd campaigns that offer a digital reward generate click-through rates as much as 12 times higher than those offering a standard discount.
  • Ford to Provide Music Catalog in Car by Smartphone App
    Ford revealed a new partnership at the Mobile World Congress 2013 in Barcelona today. As a result, owners of Ford models with SYNC AppLink will soon be able to access Spotify's catalog using its smartphone app.
  • Tiffany Promoting Download of App for Shopping
    Tiffany is promoting its app download with a shopping section completely optimized for mobile browsing and allows consumers to complete a purchase via the mobile site.
  • Mobile Restaurant Food Orders on the Rise at Seamless
    Seamless is seeing mobile play a big role in the company's ongoing efforts, with more consumers turning to their smartphones and tablets to place their favorite orders. The company has seen mobile orders increase from 10 percent to 40 percent from 2011 to 2012.
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