• Mobile Money Platform Launching in Nigeria
    MTN Nigeria and Computer Warehouse Group have announced a mobile commerce platform for the Nigerian market, reports Punch Nigeria. MTN Nigeria is a subsidiary of the South Africa-based mobile services provider MTN, and CWG is a Nigerian IT company. The MTN XaaS (Anything-as-a-service) platform, which uses CWG's digital commerce technology, is designed for small-scale financial institutions such as microfinance providers, savings and loans institutions and cooperatives.
  • Retailers See Mobile as Top Priority
    Retailers overwhelmingly agree mobile must be the number one priority for their digital business in 2014, according to the 2014 Shop.org/Forrester Research Inc. State of Retailing Online survey. More than half (53%) marked mobile efforts as a top priority, identifying responsive design, mobile site optimization, and tablet redesign among key focus areas. "Retailers grew their digital business with impressive strength in 2013, reflecting their laser focus on improving the customer experience across all of their channels, striving for a 'mobile first' mindset that will be a key driver in all business decisions," said Shop.org executive director Vicki Cantrell. "In 2014, …
  • Online Retailer Avenue 32 Doubles Mobile Traffic
    British online retailer Avenue 32 has started off the new year by kicking up its multichannel efforts and is already seeing mobile traffic double. Not only is mobile traffic picking up, but the average transaction value has increased by 270 percent and mobile orders have quadrupled since the site launched in Dec. 2011. Avenue 32 worked with Usablenet to revamp its multichannel and mobile strategy. "Avenue 32 is a new online fashion destination that aims to promote up-and-coming designers," said Carin van Vuuren, chief marketing officer of Usablenet, New York. "Avenue 32s target audience is extremely mobile and fashion-savvy, demanding …
  • Toyota Partners, Embraces Mobile Payments
    Toyota has begun embracing mobile payments. Toyota Financial Services, the financial arm of the automaker, has partnered with Barclays in order to allow drivers to make additional payments on their vehicles through their mobile devices. The Barclays Pingit application will be used to conduct these mobile payments. Toyota is one of the first automakers to begin taking mobile commerce more seriously and provide consumers with a way to pay for their vehicles from their smartphones and tablets. Currently, this initiative is only available to consumers in the United Kingdom. The Pingit application can be acquired for free and can be …
  • T-Mobile Ventures into Commerce Beyond Isis
    T-Mobile has offered mobile devices to U.S. consumers for several years. The company has competed with others in the telecommunications sector by providing nearly identical services that consumers have either fund to be of little value or too expensive for their taste. As the mobile landscape has changed, however, T-Mobile has been positioning itself to play a larger role in the lives of its customers, both current and future. The company has done away with the service contracts that are common among its competitors while also offering to pay the termination fee associated with these contracts for anyone wishing to …
  • PayPal Sees Future of Mobile as 'Everything'
    PayPal has been finding a great deal of success in the mobile space, especially where e-commerce is concerned. The company has been focusing more heavily on mobile payments in recent months in order to establish a stronger presence in the mobile sector. This aligns with eBay's own mobile initiatives as well and both companies plan to become leaders in the mobile commerce field in the near future. PayPal's President, David Marcus, believes that e-commerce will soon become mobile-centric as consumers begin to use their mobile devices to shop online. Mobile activity among consumers is on the rise. Approximately 74% of …
  • 75% of Mobile Shoppers Cashed in Coupons, Says Survey
    Shoppers are continually upping the ante for retailers when it comes to mobile expectations, according to a recent study from Key Ring. The study found that mobile coupon redemption is up 5.3 percent year-over-year, with 75.3 percent of mobile shoppers having redeemed a coupon from their mobile device in 2013. Additionally, 80.4 percent of shoppers said their perception of a retailer would improve if the retailer offered mobile deals and coupons.
  • Super Bowl Expected Apps Usage: Games, Social, Food Ordering
    Social media, gaming and weather applications are the top categories that consumers are most likely to be using while watching Sunday's big football game, according to a new study from Soasta. Only 22 percent of mobile users said that following the game via their mobile device was the most important use of mobile during the Super Bowl. Tracking player and game statistics was favored by 17 percent of mobile owners. Ordering food was deemed critical by 12 percent of smartphone owners and 11 percent of consumers pinpointed either games or checking their work email as top priorities during the game.
  • Audi App Aims to Aid Business Travelers
    German automaker Audi is helping business travelers monitor expenses with its Audi Mileage Tracker application. The app allows drivers to log the travel information of current trips, while archiving previous trips. Ideally, business travelers will no longer risk underclaiming on travel expenses, while businesses can safeguard against overclaiming.
  • Starbucks Hits 10 Million Active Mobile Payment App Users
    Starbucks continues to see an uptick in consumers using their mobile devices to pay for food and drinks with 10 million active application users, the company revealed during its first-quarter 2014 results. During Starbucks' first-quarter 2014 results, Howard Schultz, CEO of Starbucks, Seattle, chocked up a strong holiday season to the company's innovations that blend digital and bricks-and-mortar marketing together. In particular, mobile helped the retailer turn first-time gift card receivers into loyalty members during the holidays. "Holiday 2013 was the first in which many traditional bricks-and-mortar retailers experienced in-store foot traffic give way to online shopping in a major …
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