• Mobile Offers Seen Coming Through Dashboard
    A Kiip executive at the ad:tech San Francisco 2014 conference said that the same rules for unobtrusive, contextually-relevant advertising in mobile will have a bigger impact in connected device experiences. Executives from Kiip and Mojio discussed the opportunities around connected device advertising during "The Next Ads Frontier: Smart Homes and Connected Cars" session. Although the explosion of new tech-driven appliances and devices present a big opportunity for brands, marketers cannot apply the same best practices from mobile advertising to these experiences. "Ultimately there is a fine line between being interrupted while you're driving and also adding value based on your ...
  • Mobile Devices Lead to More Female Online Shoppers
    Indian women fuelled online shopping worth over half-a-billion dollars last calendar and that figure is galloping five-fold to $3 billion in the next three years. Women-influenced sales would be 35% of Indian e-commerce market estimated at $8.5 billion by 2016, venture capital firm Accel Partners , one of the prolific backers of startups, said in a report shared with TOI. These projections come in the backdrop of a frenetic growth in internet penetration through smartphones and women lapping up the convenience of shopping online . Indian e-commerce industry totalled $2 billion last calendar, with women-influenced sales at $511 million, or ...
  • Mobile Commerce Startup Targets Fashion
    There's a new commerce startup on everyone's lips within the fashion industry, not only because it promises to pioneer a new way to shop on mobile devices, but also because it's drawing some major talent from top retailers. A reliable source has told us that one of the original pioneers in the industry's social media space, Cannon Tekstar Hodge (above right) - Bergorf Goodman's social media director and the voice behind @Bergdorfs - is leaving the company after nearly a decade to join the team at Jello Labs, where she will be working on one of its products, Spring. (Neither ...
  • Taco Bell Testing Mobile Payments
    Mobile plays a key role in Taco Bell's new launch of a 15-item breakfast menu with targeted messaging that leverages dayparting. Taco Bell's strategy with dayparting and mobile for the launch of the breakfast menu builds on a similar time-specific promotion that the brand rolled out last year called Happier Hour. In addition to mobile media, the QSR also plans to extend a pre-launch program for breakfast that doled out feature phones to key social media influencers to keep the hype going around the new menu.
  • People's Bank of China Backs Off Mobile Payments Caps
    The People's Bank of China has announced that it is considering revising the caps it has placed on mobile payments. This comes as response to backlash from consumers and Internet firms alike, claiming that the caps placed on mobile payments were unnecessary and inappropriate. The caps were introduced as part of new regulations proposed by the People's Bank of China. These regulations were meant to provide consumers and businesses with more security in the mobile commerce field while also introducing new standards to the mobile sector. The proposed regulations would have placed a cap on payments made from a mobile ...
  • Calling App Viber Seen as Key Priority for Commerce
    There's no doubt to it - mobile e-commerce is on the rise, with an IDC report predicting that by 2017 purchases on mobile devices will exceed $1 trillion. And Japanese e-commerce giant Rakuten knows this clearly, which is why it is keen to fold messaging and calling app Viber into its "key priority" - mobile commerce. Last month, Rakuten announced that it was buying Viber for $900 million. As Rakuten launched its service officially in Singapore today, Shin Hasegawa, the global vice chief marketing officer, tells TNW that the company is "aggressively" working to integrate Viber into Rakuten. Mobile commerce ...
  • Most Common Banking Activity: Reviewing Balance
    The payments and banking industries are making progress in getting more U.S. consumers to use their mobile devices to access bank and card-account information, a new Federal Reserve Board of Governors report released March 25 shows. As of December last year, 33 percent of all mobile phone users and 51 percent of smartphone users had used mobile banking in the previous 12 months. This is an increase from 28 percent in December 2012 for mobile phone users and 48 percent for smartphone users, according to Fed's report "Consumers and Mobile Financial Services 2014. Online consumer-research company GfK conducted the survey ...
  • Toys "R" Us Adds Babies Feature to Mobile App
    Toys "R" Us continues to make mobile a key part of its omnichannel shopping experience with a new mobile application that makes it easy for parents to engage with the Babies "R" Us print catalog to find out more about specific products and purchase items directly from its Web site. By giving users a way to discover new products with just a few taps or via scanning from the smartphones, Babies "R" Us hopes to drive more traffic to its Web site. The Babies "R" Us Catalogue app is available in Canada, with features including the ability to view product ...
  • Mobile Commerce Firm Bought by Services Company
    Bethesda-based Digital Management Inc., which has made more than a half dozen acquisitions in the last year, just announced another: DMI has acquired Burlington, Mass.-based KnowledgePath, a mobile commerce provider. Financial terms of the acquisition weren't disclosed. KnowledgePath has about 80 employees. Its e-commerce customers include major retailers like TJX, Chico's, rue21 and Sur La Table.
  • Wearable Technology Predicted to Help End Passwords
    If security firm, Symantec, is correct, then wearable technology such as smartwatches could soon mean that the need for us to try to remember a long list of different ever-changing logins and passwords could come to an end. Mobile security has always been something that has made users feel a little bit leery, and has held back mobile payments and commerce from becoming reaching its true potential. However, wearable technology such as smartwatches, augmented reality glasses, and other wearables may one day make it possible for us to shake our reliance on password protection. They may currently be associated with ...
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