Over the past year, mobile coupons have created a stir, with companies incorporating them into Apple's Passbook, through a variety of mobile applications and even SMS-based programs to incent consumers.
Well-known watchmakers use QR codes to drive consumers from print to mobile, but this effort could be ineffective since often products cannot be purchased online.
A Russian payment provider that enables merchants to accept cash and electronic payments, is looking to raise $100 million in an initial public offering in the U.S. The company helps merchants accept payments in stores, online and on mobile devices.
With mobile as a big driver, eBay is predicting the company will enable $300 billion in global commerce by 2015 and that its revenue will grow to at least $21.5 billion in 2015, up from $14.1 billion that it realized in 2012, driven by the company's continued innovation in its core business and adoption of mobile commerce.
To encourage motorists who pump gas at its stations to come into adjoining convenience stores to make additional purchases, a company tested a new technology to entice those customers inside by sending them a mobile coupon for a discount on their gas-redeemable at the cash register only.
With mobile-driven online sales in the U.S. expected to reach $2.12 billion, mobile commerce has the potential to eclipse desktop-based ecommerce and, perhaps, even replace a significant portion of traditional retail shopping.
Starbucks mobile and desktop sites generate approximately 35 million monthly unique visitors and many of those consumers also carry a Starbucks card, which they load with funds to spend at Starbucks.
A mobile payments provider is introducing in-app payments for Windows Phone. This is the only third-party payment provider on Microsoft platforms with support for cross-device integration of payments on Windows 8, Windows RT and Windows Phone.
Swedish furniture retailer IKEA has launched an iPhone application that lets consumers browse the company's collection and find in-store items, with mobile features such as in-store mapping and inventory.
Private aviation provider Magellan Jets is eyeing millionaires through a partnership with iVIP's luxury lifestyle application suite to offer exclusive benefits to high-net-worth users.