• Restaurant Chain Accepting Mobile Payments, Cash Only
    A fast casual restaurant chain is promoting the introduction of its branded mobile payments application by only accepting mobile payments or cash - no credit cards - during the launch period. The sweetgreen mobile payment and rewards app enables users to receive $10 back for every $100 they spend when they pay via the app at any of the chain's 16 locations. For the launch, sweetgreen will limit acceptable payments types to the app and cash to eliminate the need to pay credit card processing fees.
  • Groupon and the Race at Point of Sale
    POS systems are poised to dramatically change with the emergence of mobile and card-linked offers that have positioned them as the new gateway for daily deals and digital coupons.
  • Steakhouse Uses Apple Passbook to Drive Customer Engagement
    A steakhouse chain is leveraging Apple's Passbook as well as text messaging in two separate campaigns that successfully drove customer engagement. Offers were distributed to mobile subscribers on Veterans Day based on their proximity to a location and saw a 37 percent installation rate.
  • South Korean Mobile Payments Alliance Chosen as Most Innovative
    An alliance involving 60 South Korean companies promoting mobile payment services has been selected as the most innovative telco service offering of December.
  • Mobile Consumers Driven to Fast Food Locations via Banners
    Taco Bell is driving in-store traffic to its stores by incorporating mobile-location so that when consumers tap on a mobile ad, it expands to feature a store locator where consumers can find the nearest Taco Bell location by entering their ZIP code or cross street.
  • 'Geniuses' with Tablets to Greet Car Buyers in Showroom
    Car shoppers to be greeted by "geniuses" roaming the showroom floors armed with tablets. The aim is to give prospective vehicle buyers an improved, personalized customer service experience.
  • Diaper Sales Moving to Sync with Mobile Platforms
    There's now an iPad application for busy mother buying diapers to sync their shopping carts across the Web and mobile platforms to save time after a company found mobile was becoming the preferred way to shop.
  • Thailand Newspapers Add AR to Drive Mobile Transactions
    Three daily newspapers in Thailand are embedding augmented reality (AR) codes in the papers in an attempt to lead people from offline content into performing e-commerce transaction via their mobile devices.
  • European Partnership to Extend Mobile Payments Channel
    A Swedish company leader in the Scandinavian mobile payments market and an Italian company that support large-scale retailers are partnering to launch a joint solution for mobile commerce.
  • When Will mCommerce Be Ready for Primetime?
    Recent research found that both Singapore and Hong Kong are experiencing spikes in mCommerce, but when you drill into the details, mCommerce in Asia looks a heck of a lot like e-commerce in the U.S
« Previous EntriesNext Entries »