Mobile Commerce Daily
A fast casual restaurant chain is promoting the introduction of its branded mobile payments application by only accepting mobile payments or cash - no credit cards - during the launch period. The sweetgreen mobile payment and rewards app enables users to receive $10 back for every $100 they spend when they pay via the app at any of the chain's 16 locations. For the launch, sweetgreen will limit acceptable payments types to the app and cash to eliminate the need to pay credit card processing fees.
Mobile Marketing Watch
POS systems are poised to dramatically change with the emergence of mobile and card-linked offers that have positioned them as the new gateway for daily deals and digital coupons.
Mobile Commerce Daily
A steakhouse chain is leveraging Apple's Passbook as well as text messaging in two separate campaigns that successfully drove customer engagement. Offers were distributed to mobile subscribers on Veterans Day based on their proximity to a location and saw a 37 percent installation rate.
FierceMobileIT
An alliance involving 60 South Korean companies promoting mobile payment services has been selected as the most innovative telco service offering of December.
Mobile Marketer
Taco Bell is driving in-store traffic to its stores by incorporating mobile-location so that when consumers tap on a mobile ad, it expands to feature a store locator where consumers can find the nearest Taco Bell location by entering their ZIP code or cross street.
Mobile Marketing Watch
Car shoppers to be greeted by "geniuses" roaming the showroom floors armed with tablets. The aim is to give prospective vehicle buyers an improved, personalized customer service experience.
Mobile Commerce Daily
There's now an iPad application for busy mother buying diapers to sync their shopping carts across the Web and mobile platforms to save time after a company found mobile was becoming the preferred way to shop.
Nation Group
Three daily newspapers in Thailand are embedding augmented reality (AR) codes in the papers in an attempt to lead people from offline content into performing e-commerce transaction via their mobile devices.
Finextra
A Swedish company leader in the Scandinavian mobile payments market and an Italian company that support large-scale retailers are partnering to launch a joint solution for mobile commerce.
CIO
Recent research found that both Singapore and Hong Kong are experiencing spikes in mCommerce, but when you drill into the details, mCommerce in Asia looks a heck of a lot like e-commerce in the U.S