• Carriers' Mobile Wallet Trial Customers Average 5 Transactions a Week
    The mobile payment consortium Isis has some early results from both consumers and merchants in its first trial. The average user pays for goods or services with the mobile wallet five times or more a week.
  • App-Enabled Businesses in UK See Sales Move to Smartphones, Tablets
    Large online businesses in the U.K. are transitioning to mobile commerce quickly and a study shows that within the last year 22 percent had built apps and quarter of the app-enabled businesses were seeing 10 to 19 percent of their online sales through smartphones and tablets.
  • On-the-Fly, One-Touch Checkout for Twitter, Facebook
    A payments startup has introduced a feature that allows sellers to paste a link into a Facebook or Twitter post and customers are then directed straight to the checkout page, where they can purchase an item with one click.
  • Shopping App Gets an Upgrade, New Features
    A leading price-comparison app has been upgraded to add new features, including higher-resolution formats to give users a more comprehensive look at products and more videos that consumers can watch from the app's product screens.
  • Mobile Price Comparison Shopping Habits Drive Retailers to New Strategies
    Driven by mobile price comparison shopping, retailers are implementing new strategies, including price-matching models and more consistent pricing across channels to attract price-conscious consumers.
  • U.S. Consumers Unaware of Most Digital Wallets, Mobile Payment Providers
    Virtual-pay apps remain largely untouched and misunderstood as only half of U.S. consumers even aware of digital payment providers other than PayPal, and a very small percentage of people have used applications such as Google Wallet.
  • Mobile Casino Game Moves to Using Real Money in UK
    A mobile mobile casino games maker is expanding into the physical world as the company adds real-money online and mobile-gambling titles for players in the U.K.
  • Smartphone Growth in Asia-Pacific Drives Growth of Mobile Commerce
    Asian consumers are increasingly using their mobile devices to get their online shopping fix instead of desktop PCs, which is why Web retailers are latching on to the trend and providing mobile-friendly online sites or mobile apps to better serve their customers.
  • Hamburger Chain to Send SMS Offers to Those Nearby Who May Want a Burger
    Those in the mood for a burger now can opt-in to receive customized alerts on their mobile devices any time they are near a participating White Castle restaurant. The location-based mobile marketing strategy connects consumers to the food they crave in real time and to nearby locations.
  • Apple's Passbook Gains Another Backer for Coupons & Deals
    Urban Airship is getting behind Passbook, the app built into Apple's mobile iOS that allows consumers to store coupons, boarding passes, and forms of mobile payments. The support was made during the Mobile Marketing Association (MMA) Forum.
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