• Shoppers Who Scan More Likely to Research for Purchase
    While not many Europeans scan QR and 2-D bar codes, the consumers who do are three times more likely to research products for purchase on mobile devices than the average mobile population.
  • Tow Truck Operators Driven to Mobile Payments
    In an effort to curtail predatory towing practices, members of the Utah State House voted to mandate tow truck operators to accept debit or credit card payments.
  • Retailer Launches Mobile App for Placing Advance Orders
    ShopRite is making it easy for customers to complete their grocery shopping with a new mobile commerce application that lets users place an order and schedule a time for delivery or pick-up.
  • Passbook Program Drives Mobile Shoppers to Stores
    A mobile marketing and technology company announced the results of a successful mobile campaign aimed at engaging and increasing Build-A-Bear Workshop's customer base through their mobile phones.
  • Mobile Commerce Drives Sales in India
    In the next three years mobile commerce is projected to constitute more than 25 per cent of the total traffic in e-retailing in India, according to a recent reports,
  • Pandora Makes More Money from Mobile
    Pandora's mobile revenue growth outpaced mobile listener growth for the second quarter in a row, pointing to how the Internet radio company is improving its ability to monetize mobile.
  • Retailers See Uncertainty About Mobile Payments as Leading Issue
    Uncertainty about the technical future of mobile payments was named as a top business challenge, with 76 percent of retailers agreeing, according to a new report from RSR Research.
  • 90% of College Students Use Mobile to Search for Deals
    A new survey of U.S. college students shows that those pursuing their higher education are also overwhelmingly fond of pursuing the deals and discounts available to them through the mobile channel.
  • MMA Launches New Guidelines for Mobile Coupons
    With the use of mobile coupons growing, the Mobile Marketing Association has introduced new mobile coupon ad unit guidelines to help retailers and other marketers connect their mobile media ad spend with a point-of-sale event.
  • FTC Cracks Down on Text Message Gift Card Messaging
    The FTC initiated an assault against spam text messages focused on messages promising consumers free gifts or prizes, such as gift cards worth $1,000 to major retailers such as Best Buy, Walmart and Target.
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