Sephora is continuing to prove that the retailer is a leader in mobile with a new effort that builds hype for the company's loyalty program via in-store signage. The beauty retailer is using several different types of creative on in-store signage to promote its loyalty program in-store, with specific calls-to-action around mobile. Additionally, Sephora has added a few new features to its iPhone application to make it easier for consumers to shop in-store and online.

Vodafone, in association with ICICI Bank, has initiated its mobile money transfer and payment service M-Pesa. The service shall help consumers deposit and withdraw cash from designated outlets, transfer money to any bank account or mobile number, pay utility bills and DTH recharges. The service was initially announced in November 2012 when Vodafone India, through its 100 per cent subsidiary Mobile Commerce Solutions (MCSL), entered into an alliance with ICICI Bank. The service also offers the convenience of using money for e-commerce and m-commerce transactions and payments in select shops.

PANAJI: The transport department on Friday announced that an SMS complaint service has been approved by the government and will be in place by October 15 to redress the issues of the general public. Transport Director of transport Arun Desai said, "The Infotech Corporation of Goa is the agency who will be dealing with the system. Once it is operational, the general public will be able to send their complaints directly to the respective assistant director of transport (ADT)."

The mobile commerce sector is rife with competition. The growing popularity of mobile payments of consumers has encouraged numerous startups to emerge, each looking to beat one another in the hopes of gaining consumer support. The problem, however, is that there is already a well established commerce platform that has muscled its way into the mobile sector: PayPal. The company has been involved in mobile payments for years before mobile commerce began gaining significant attention around the world and its presence in the sector may be too much for smaller companies to handle.

Lowe's has updated its mobile application with targeted, in-store features that help consumers looking for something specific while shopping. The home improvement retailer has revamped its iPhone app with new features that focus specifically on helping consumers navigate the in-store experience. The app also includes deeper integration with Lowe's MyLowe's loyalty program.

When it comes to getting good deals on staples, it's hard to beat going to big club retailers like Sam's Club or Costco or whatever other retailers there are where you can buy a 64-pack of bathroom tissue for a highly discounted rate. But you know, not everyone has one of those stores just a few miles away. A new startup called Boxed, founded by former gaming execs from places like Zynga, hopes to change that, with a mobile app for having wholesale goods delivered to your door. The app launches today, and at first will solve this problem for …

The number of people who are carrying out safe shopping online from smartphones will continue to grow over the coming years, with analysts expecting m-commerce sales to account for 25 per cent of the total e-commerce market by 2017. This is according to a report from Medio, which also points out that retailers are actually having a harder time working out how to best serve customers who are buying products from a mobile device. Experts predict that by the end of 2013, about 17.4 per cent of all revenue generated by online shopping will come from m-commerce purchases and this …

MillerCoors' Coors Light continues to throw its marketing muscle into mobile messaging with a new campaign that encourages consumers to upload pictures of themselves and friends partying for a chance to win prizes. The beer giant's "Coors Light Refresh Your Night" promotion encourages consumers to find keywords and short codes around bars that can be used to text in photos. The promotion runs through Oct. 31 within seven markets in the Northeast region: Philadelphia, Syracuse, Buffalo, Albany, Boston, Pittsburgh and New York.

Vodafone India and ICICI Bank have brought their mobile banking/wallet solution, the 'm-pesa' service to the Delhi NCR region. Vodafone will offer its customers a mobile money account with ICICI Bank and a mobile wallet issued by MCSL. The service will be available through 1400 specially trained authorized agents across 130 Vodafone exclusive retail stores in Delhi and NCR region. The Vodafone m-pesa or ICICI Bank Mobile Money service will allow customers to make cash deposits, withdrawals and cash transfers to any mobile phone or bank account in India. The company has established a huge network of authorized agents thro

Mobile image recognition technology identifies objects like shoes, handbags, and golf clubs in images, videos, or directly through a tablet or smartphone's image sensor. The technology may make a new form of mobile commerce possible in just the next few years, allowing shoppers to see products in use or on another person and instantly buy those items from a mobile application. Imagine walking on a busy street in San Francisco or Boston. You see a fashionable person wearing a attractive suit or carrying a beautiful handbag that you'd like to have for yourself. You pull out your iPhone 7 - …