Mobile ticketing aggregator SeatGeek is leveraging mobile advertising to retarget consumers that have downloaded the company's application to drive repeat traffic and sales. The company began testing mobile retargeting initiatives in October and within the past two weeks is now running a full-blown mobile advertising campaign. SeatGeek is working with Urx on this retargeting campaign. "Ticketing is an area that hasn't seen a lot of innovation in the mobile app marketplace," said Russ D'Souza, founder of SeatGeek, New York.

Precision-cut crystal maker Swarovski is embarking on a multi-pronged social initiative Nov. 29 called "12 Moments to Give" that contains Instagram and Pinterest components and aims to drive substantial United States retail traffic. Pinterest followers are asked to share favorite Swarovski pieces, while Instragram users will craft stories behind personal gifts. Other components of the campaign include an in-store QR code, surprise prizes for participants, a mobile application and a microsite that offers gift-guides, styling tips and more information.