Consumer analysts from Turner Investments have reported that mobile commerce is becoming increasingly important as an element of overall shopping online and that companies that optimize and take part in the smartphone and tablet friendly experience could benefit from this effort.

An e-commerce and m-commerce platform provider sees a consumer shopping for make-up to match a new dress. She opens up a cosmetics retailer's iPhone app, snaps a picture of the dress and touches the color on the picture. The app then displays all of the retailer's make-up products that match the dress color. She finds the make-up she wants and presses the corresponding Buy button. This week, Double Prime completed work on a prototype iPhone app it calls Prime Color that brings that scenario to life.

After a year of deliberation, planning, designing and building, e-retailer Skinny Ties launched a responsive web design site in October 2012. Its among a small number of e-commerce companies taking the leap with the new web site design technique that uses one set of web content and one code base to display a site in ways that custom fit the size of the screen on the devices requesting pages. Responsive design is the alternative to building a mobile commerce site for smartphones and a specially optimized site for tablets

With 137 million Internet users in India coupled with increasing mobile Internet penetration, retail segment of the country is witnessing a rapid change in the method of shopping from the traditional brick and mortar stores to buying through Internet and mobile devices. The eBay India Summer Mobile Commerce Survey states that apparels are among the top items bought by the mobile shoppers in the country.

Like a good detective, Edwin Watts Golf Shops LLC uses fingerprints to find and stop criminals. Not fingerprints in the traditional sense, but device fingerprints, collections of data that identify individual PCs, phones or tablets.

A retail chain with more than 500 stores in the U.S. and Puerto Rico, with a customer demographic focused on 18-25-year-old females, saw a dramatic spike in mobile-based traffic to its site in the last year. It is working to create a streamlined mobile shopping experience that will give its customers a more efficient way to find, preview and purchase fashions and accessories directly from their smartphones.

In a sign of strong user interest in mobile banking solutions, one savings bank saw the number of mobile deposits its customers are making jump by 40 percent in March. The bank launched mobile banking services in November 2012 and seen significant user adoption since, with customer adoption exceeding the bank's first-year adoption goals within one and surpassing its two-year adoption goals with two-and-a-half months.

When it comes to searching for local products and services, 45 percent of consumers reach for their mobile devices first and 46 percent exclusively use mobile as their research tool, according to a new report. The second "U.S. Mobile Path-to-Purchase Study" found that 54 percent of mobile users consult additional media sources to aid in their purchase decision, while 49 percent use a PC as their primary media resource. The results suggest that mobile users are searching earlier and more often for locally-relevant information.

Growth in mCommerce has helped Argos report its first growth in sales for five years and mobile purchases made up 10 per cent of the retailers' total sales during the year. That figure has jumped significantly since it announced its half-year results in October, up from seven per cent. By our maths, that means that in the second half of the year - from September to March - mobile must have been closer to 13 per cent of sales.

Mobile raises the showrooming threat to a new level since price comparisons are available to shoppers immediately, as they make decisions and browse e-commerce websites in stores. In a recent report from BI Intelligence analyzes mobile showrooming's influence on retail, and examine the various different types of consumer behavior that make up showrooming.